Brand Partnerships
Partnering with Michelle
Authentic content for brands speaking to women in midlife. Restructuring their lives around independence, autonomy and practical living.
Get in Touch
My Audience
15,600
Followers on TikTok, @jordylass_com
162,000
Total likes across my videos
UK & US
Women 45 to 65 plus, across two markets
What I Create
Narrative lifestyle content showing how identity, priorities and consumption change in long-term unpartnered adulthood.
My work focuses on everyday life rather than performance. The quiet independence that resonates with women rewriting their own rules.
"Products appear naturally in use, never as adverts."
What I Won't Do
I don't do hauls, trend-led content or over-consumption.
I only feature products and services that genuinely fit a slower, more intentional way of living. They earn their place in daily life.
Areas I Work In
Ways to Work Together
Sponsored Videos
TikTok, Instagram or YouTube
Ambassador Roles
Long-term partnerships
Narrative Integration
Products in day-to-day content
UGC & Testimonials
Filmed in real house sits & travel
Ready to Work Together?
I'd love to hear about your brand and explore how we can create something authentic together.